Six study prepositions had been identified to aid the investigation of purchaser attitude persuasion according to the literature. Moreover, variables including advertisement high quality, demographic discrepancies, plus the technological context of VR and AR adverts can aid central route persuasion, when supply trustworthiness, social presence, and information content material in VR and AR advertisements had been identified to get the persuasion factors under the peripheral route.
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Publish a summary for senior marketing leaders of such results within the persuasive character of VR and AR video advertisements.
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